Head of Communications

  • Job Reference: 00001647-1
  • Date Posted: 1 August 2022
  • Recruiter: St Martin-in-the-Fields Charity
  • Location: London
  • Remote Working: Some remote working possible
  • Salary: £50,000
  • Role: Senior Manager jobs
  • Job type: Permanent
  • Work hours: Full Time

Job Description

The main purpose of role is to develop and deliver integrated communications and media strategy.​

Main duties and responsibilities:

  • Develop and deliver a cross-organisational comms strategy
  • A key lead in the Charity's relationship with the BBC as one of three BBC partnership charities. Responsible for:
  • Pitching for and delivering added value to BBC Radio 4 relationship - for example, additional  broadcasts, online, editorial
  • Scoping and pitching for increased BBC support beyond Radio 4
  • A senior role in our BBC relationships and implementing effective and mutually beneficial ways of working
  • Liaising with and developing shared plans with BBC Comms Team
  • Manage public relations across the Charity including maximising key opportunities and developing communication plans and messaging
  • Building and maintaining excellent relations with editors, journalists, commentators and media influencers
  • Identifying media opportunities and developing strategies against key plans and new products - for example, Frontline Worker Survey, organisational reports, etc - enabling St Martin's Charity to influence key decision-makers
  • Developing and delivering an external communications strategy, designed to engage with key stakeholders within the homelessness sector and beyond
  • Providing communications expertise for key projects including developing insight-led and effective messaging
  • Developing and implementing cross-organisational and product neutral branding and messaging in line with insight to increase brand awareness and engagement with key audiences
  • Moving the Charity to one coherent and compelling brand identity and rolling this out across assets including websites, and away from competing sub-brands
  • Leading on and influencing conversations across the wider St Martin's site, including development of any shared messaging and brand identity
  • Senior oversight of our content, particularly our stories (case studies), supporting the Communications and Engagement Manager
  • Developing and managing a high performing Communications Team, including team recruitment, resourcing and budget
  • Acting as a member of Senior Management Team including advising on developing organisational policies and procedures as well as making evidence-led decisions
  • Developing the written / online resources we provide to frontline workers in line with our strategic priorities

​This is not an exhaustive description of the job. Aspects will change over time and the job holder is expected to contribute to its development and progression. ​

 Full recruitment pack here

Person Specification


  • Demonstrable experience developing and leading media and communications strategies to successfully build organisational profile and achieve fundraising and programmatic objectives in line with organisational strategy
  • Experience of developing integrated and audience-led social media strategies
  • Experience of developing integrated, insight-led and effective branding and messaging that successfully targets key audiences
  • Experience of successfully building and leading teams and creating a high-performance and supportive culture
  • Experience of managing reputational risk and crisis communications
  • Excellent writing, communications and influencing skills (including at senior level) with sound judgement under pressure
  • An understanding of and interest in the work of St Martin-in-the-Fields Charity and supporting people away from homelessness


  • Experience of working with the BBC or another high-profile comms campaign
  • Experience of building influential media relations and excellent mutually beneficial relationships with editors, journalists, commentators and media influencers across broadcast, print and online

How to apply

If you are passionate about our work to address homelessness and would like to join the team as Head of Communications, please provide via our website:

  • A current comprehensive CV outlining your key achievement in previous and current roles with details of two referees (who will not be contacted without your prior consent)
  • A covering statement (no longer than two A4 pages) supporting how you believe your skills and experience match the requirements of the role and person specification.

If you have any questions about the role or the recruitment process, please contact Kirsty Gurm, Head of Fundraising at kirsty.gurm@stmartinscharity.org.uk

Further information about the Charity can be found at our website - St-Martin-in-the-Fields | UK homeless charity (smitfc.org)

Deadline for receipt of completed applications: Sunday 21 August 2022, 11.59pm. Interviews are expected to be held at St Martin-in-the-Fields the week beginning 12 September 2022.