Digital Manager

  • Job Reference: 00001648-1
  • Date Posted: 1 August 2022
  • Recruiter: St Martin-in-the-Fields Charity
  • Location: London
  • Remote Working: Some remote working possible
  • Salary: £41,000
  • Role: Project Manager/Officer jobs
  • Job type: Permanent
  • Work hours: Full Time

Job Description

The main purpose of role is to manage digital activity across St Martin-in-the-Fields Charity.

Role Summary

The Digital Manager will be responsible for managing all digital activity across St Martin-in-the-Fields Charity - from our web platforms to social media, SEO and paid search, to email and external digital marketing. 

The role will also oversee all digital activity relating to our Christmas Appeal with BBC Radio 4 - a campaign which has been running for over 95 years. 

A key requirement of the role will be to support in the design and delivery of the digital strategy that unifies the many faces of the Charity - from fundraising to programmes. This role will lead in digital campaigns and support the Head of Communications to ensure an integrated, coordinated single brand across all channels. 

Full recruitment pack here

Main duties and responsibilities:

Digital Strategy and Project Management

  • Support the Head of Communications to design the comms strategy relating to all digital activity for St Martin-in-the-Fields Charity
  • Support the Head of Communications to deliver a single, coordinated St Martin-in-the-Fields Charity brand identity
  • Coordinate and manage all online platforms - currently multiple websites for St Martin's Charity and the Frontline Network
  • Lead on Social Media Strategy and manage all social media channels - Facebook, Twitter, Instagram and LinkedIn
  • Manage directly and or oversee where needed all digital projects, including SEO, website development, paid search and paid social - including all those relating to the annual BBC Radio 4 Christmas Appeal
  • Measure and evaluate digital activity via regular reporting - for example, quarterly and Trustee reports including website and social media statistics
  • Work closely with colleagues across both the Fundraising and Programmes teams to ensure delivery of their campaigns, projects and communications, and support their digital learning
  • Manage relationships, including suppliers who support the Charity's digital projects and internal and external stakeholders (including St Martin's charities, the BBC, external agencies and freelancer creatives)
  • Working closely with the Head of Communications to manage income and expenditure for digital activity

​This is not an exhaustive description of the job. Aspects will change over time and the job holder is expected to contribute to its development and progression. ​

Person Specification

  • Excellent  interpersonal skills, working across all levels from external stakeholders, suppliers and colleagues
  • Experience in producing and managing digital content across a wide range of platforms and channels - able to proofread and edit quality written copy
  • Experience in managing social media channels including Twitter, Facebook, Instagram and LinkedIn
  • Strong project management skills - able to run multiple projects concurrently
  • Able to work under pressure and with initiative
  • Knowledge of software and platforms including: WordPress, Google Analytics, Google Tags Manager, Google Ads Manager, Adobe Suite (including Photoshop and InDesign), Meta Business Suite and Buffer​

How to apply

If you are passionate about our work to address homelessness and would like to join the team as Digital Manager, please provide via our website:

  • A current comprehensive CV outlining your key achievement in previous and current roles with details of two referees (who will not be contacted without your prior consent)
  • A covering statement (no longer than two A4 pages) supporting how you believe your skills and experience match the requirements of the role and person specification.

If you have any questions about the role or the recruitment process, please contact Kirsty Gurm, Head of Fundraising at

Further information about the Charity can be found at our website - St-Martin-in-the-Fields | UK homeless charity (

Deadline for receipt of completed applications: Sunday 21 August 2022, 11.59pm. Interviews will be held at St Martin-in-the-Fields during the weeks beginning 5 September 2022.