Area Manager

  • Job Reference: 00002881-1
  • Date Posted: 7 February 2024
  • Recruiter: Spitalfields Crypt Trust
  • Website:
  • Location: East London
  • Remote Working: Some remote working possible
  • Salary: £37,510 to £42,621
  • Role: Other jobs, Experts by Experience jobs
  • Job type: Permanent
  • Work hours: Full Time

Job Description

Post Title Area Manager 

Responsible to Director of Retail 

Purpose of Post Explore, develop and implement the delivery of the retail, e-commerce and social enterprise activities and strategies of Spitalfields Crypt Trust to ensure its long-term sustainability through earned income streams whilst developing a dynamic program of engagement with the local community in SCT’s mission, values and core holistic offer.  

Salary £37,510 - £42,621 

Hours 35 hours per week inclusive of occasional weekends  

Location SCT shops, London.  

Line management SCT Community Shop Managers  


Additional Benefits:  

BUPA Employee Assistance Programme 

BUPA Wellbeing plan 

Cycle to work scheme 

Season ticket loan 

25 days annual leave (rising to 30 with length of service) plus bank holidays. 

Contributory Pension Scheme with employer matched contributions of 5% 

Training and Development opportunities  

Hybrid Working 




Spitalfields Crypt Trust (SCT) is an East London charity embedded in the local community, providing practical help, support and training to people affected by homelessness or suffering from addiction. We are passionate about the people and communities we support and embrace creative, innovative and inclusive ways of working that build on our collective strengths. We provide a Recovery Hub (including an abstinence-based residential recovery facility, an addictions counselling programme and a Training & Development Programme), supported houses, a Housing First service, community supports, charity shops and two social enterprises supporting people in recovery from addictions to rebuild their lives. Our integrative approach is based on the concept of ‘Recovery Capital’, a whole-person approach taking into account physical, cultural, social, human and spiritual factors and assets. 

Our ‘Communities of Recovery’ strategy seeks to make SCT’s core offer combining enterprise, housing support, therapeutic support, training and development more available to all the neighbourhoods where we have a presence.  SCT’s shops are great opportunities for local people to connect with SCT in many different ways, build relationships, participate and celebrate their gifts.  This is an approach we are really keen to develop. 

We seek to recruit people with a good combination of talent, skills and potential, promoting equality for all, and welcome applications from a wide range of candidates. We select candidates for interview based on their skills, qualifications, experience and commitment to the values and purposes of SCT. (SCT - Equal Opportunities Policy 2.2 (i) and (v)). 


Role and Responsibilities: 

Manage staff, volunteers and available resources to the optimum benefit of the Spitalfields Crypt Trust, 

in terms of both income and the mission of the Charity.  Assist, support and contribute to the ongoing development and implementation of SCT’s strategy to increase sales and maximise profits, expand the network of shops and social enterprises, and develop shops spaces as places of community connection, learning and celebration. 


Strategy and business planning  

  • Assist, support and contribute to the development and implementation of plans to deliver SCT’s strategic objectives, enhancing sustainable income streams, developing new retail opportunities to deliver growth and the ongoing development of SCT’s social enterprise offer. 


  • Assist, support and contribute to the development and implementation of a framework of retail standards of excellence and ensure retail teams are committed to managing and maintaining those standards. 


  • Support the ongoing development of performance criteria, target and KPI setting for retail activities, reporting performance regularly to the Director of Retail 


  • Monitoring and evaluating retail and related plans, ensuring ownership by individual managers and delivery of project milestones and financial targets. 


  • Contribute to the regular review retail of operational effectiveness, recommendation, and implementation of changes to maximise profitability and impact. 


  • Maintain and where appropriate update policies and procedures and ensure these are embedded across the shops’ operations.  


Leadership and Management  

  • Responsible for day-to-day management of the Community Shop Managers (in conjunction with the Director of Retail) and pop-ups as directed, ensuring that they strive to deliver operational excellence through their teams. 


  • Manage staff including regular performance reviews, annual appraisal and personal development planning, ensuring a high-quality service and achievement of annual work plan. 


  • Support an environment which enables others to achieve their objectives and to be able to develop their skills and abilities, and to track and report their progress. 


  • Contribute to a system of training needs analysis, linked with appraisal that directs and influences a retail and social enterprise training plan in consultation with the Director of Retail and the HR Manager 


  • Help ensure that the volunteer needs on a shop-by-shop basis are identified and that effective systems are in place for recruiting, managing, training and retaining volunteers in consultation with the Director of Retail and the HR Manager. 


  • Provide regular one to one supervision with advice and support for members of the team, providing them with effective feedback and direction in their activities 


  • Promote team building, with open and clear communications, co-operation and appropriate networks of support for staff.  


  • Ensure team members are aware of all relevant legislation, and ensure staff are fully integrated into the culture of the charity. 


Retail and social enterprise operations  

  • Help ensure that all staff and volunteers work within the policies and procedures of the Retail team and overall charity. 


  • Work with shop managers in developing and overseeing rotas, health and safety compliance and day-to-day maintenance works and related operational trouble-shooting. 


  • Help ensure cash handling and security procedures are followed, sales and financial records and Gift Aid processes are complied with and promoted. 


  • Participate in emergency key holder and call-out arrangement for the shops as required. 


  • Ensure financial control through the monitoring and review of the monthly management accounts to ensure targets are met. 


  • Ensure minimum standards are adhered to in shops. 


  • Manage relationships with suppliers and contractors to ensure optimum value. 


  • Assist, support and contribute to the development and implementation of a program of new shops, pop-ups and social enterprises. 


  • Assist and support the development of an annual business plan and budget. 


Community engagement 

  • Support ongoing development of SCT’s community shops places of welcome, community connection and engagement with SCT’s holistic offer as part of SCT’s strategy 


  • Ensure that community shops are safe and supportive spaces for everyone. 


  • Support the development of onsite small-scale community activities drawing on the expertise of SCT’s community tutors, local and SCT’s wider recovery community in their design and delivery. 


  • Support and help facilitate the development of relationships with local community agencies, with the support of SCT’s Community Recovery Team, to promote opportunities to support in community shops spaces those vulnerable to addiction and/or homelessness. 


Governance & Compliance 

  • Maintain up to date knowledge of charity law affecting retail. 


  • Ensure retail activity complies with data protection legislation, Charity Commission guidance and Fundraising / Charity Retail Association codes of practice. 


  • Ensure compliance with relevant legislation such as Trading Standards, Health and Safety, fire and building regulations for retail premises, ensuring annual inspections and training of staff and volunteers.  


Retail market knowledge  

  • Maintain an up-to-date knowledge of the retail market and the activities of other charitable organisations to identify market gaps and new opportunities. 


  • Maintain an awareness of national developments, latest techniques, and best practice in relation to trading and marketing in the charity sector. 


  • Participate in activities on behalf of SCT, developing networks with other organisations including local charities and other charity retailers. 


Key relationships 

  • Business Operations Officer 

  • Business Finance Assistant 

  • HR and Quality Manager 

  • Head Office Administrator 

  • Senior Management Team 

  • Training and Development Team 

  • Community Navigators 

  • Fundraising, Communications and Marketing Team 

This job description is not meant to be exhaustive; it will form the basis of objective setting in performance management reviews and will be reviewed in the light of experience.   

This job description will be reviewed as necessary and may be amended to meet the changing needs of the organisation.  It will also be used as the basis for determination of objectives and the contents will be used as part of a performance development review. 


Person Specification: 








Skills and Knowledge

  • Academic or professional management qualification or evidence of relevant experience

  • Evidence of continuing personal and professional development

  • Experience leading and managing individuals and teams to achieve key objectives, including a strong commitment to delegation, inclusiveness and empowerment, employing a flexible approach to resolving conflict and promoting accountability.

  • Ability to work as part of a team and on own initiative.

  • Creative approach to business development.

  • Ability to identify new opportunities and approaches to increase revenue and strategies to maximise profits.

  • Good motivator

  • Strength of character to manage a wide range of staff and volunteers.

  • Experienced in managing comprehensive income and expenditure budget.

  • Excellent inter-personal skills – including communication, influencing, negotiation, verbal and written communication skills.

  • Self-starter - can prioritise own work.

  • Strong IT skills including MS Office applications & databases.

  • Experience of setting, monitoring & reporting budgets


  • Educated to degree level or equivalent.

  • Project management

  • Knowledge of the sector

  • Knowledge of the local area

  • Entrepreneurial approach – experience of developing new products, markets and channels.

  • Experience of strategic volunteer management

  • Understanding of charity law and guidance set out by the Charity Retail Association

  • Understanding of Gift Aid particularly in relation to donated goods.

  • Experience of commercial property leases & shop fitting






  • Proven ability in Retail Management delivering significant sales & profit growth across multiple stores

  • Experience of strategic planning and financial forecasting


  • Charity sector retail experience is highly desirable.

  • Experience in non-charity retail environment

  • Multi-site retail experience

  • Experience in management of Social Enterprises

  • Experience in property management

  • Understanding of working with a Board of Directors/Trustees

  • Retail Marketing strategy knowledge

  • Experience with e-trading / shop website


Cultural Indicators


Delivering Results


  • Delivers great outcomes through our vision and strategy, effectively planning and meeting targets.

  • Makes effective, data-driven decisions.


Role Model / Leading by Example


  • Is an inspiring role model for others, building trust and living our Vision / Mission and principles and delivering our services accordingly.


Continual Improvements


  • Consistently seeks to improve how we do things to achieve and Embraces change and innovation.


Effective Communication


  • Communicates clearly, effectively and honestly. Listens to others and adapts communication to suit them.